Years of partnership
IKEA
The Wonderful Everyday
Founded in Sweden in 1943 by Ingvar Kamprad, IKEA has grown to become the global leader in home furnishings, driven by the vision of creating a better everyday life for the many people.
Through our partnership, IKEA offers a wide range of well-designed, functional, and affordable home furnishing products to families in Egypt, Oman, Qatar, and the UAE. Customers can enjoy IKEA’s signature self-serve, self-assembly concept, paired with the welcoming atmosphere of play areas and the delicious treats at the IKEA Restaurant and Café—making every visit a family-friendly experience.
Location
Egypt, Oman, Qatar, UAE
Website
At a Glance
We are deeply proud of our longstanding partnership with the globally renowned brand, working hand in hand to inspire and enhance everyday living for people across the region with functional and affordable solutions.
36
1943
Founding year
11
Stores across 4 countries
2200+
Employees
FAQ
What experience does Tuhama Group have in partnering with global brands?
Tuhama Group has a proven track record of successfully managing and expanding franchise partnerships with some of the world’s leading brands, including IKEA, Toyota, and Marks & Spencer. With decades of experience across multiple sectors, we offer strategic expertise and deep market insights.
How does Tuhama Group support its partners in entering regional markets?
We provide end-to-end support, including market research, tailored brand strategies, logistics, and operational infrastructure. Our extensive understanding of consumer behaviour and cultural nuances in markets like the UAE, Oman, Qatar, and Egypt ensures a seamless and impactful market entry.
What infrastructure and resources does Tuhama Group bring to a partnership?
We offer a robust network of distribution and logistics centres, state-of-the-art retail spaces, and advanced digital platforms. Our experienced teams specialise in operations management, marketing, and customer service, ensuring a comprehensive partnership experience.
What sets Tuhama Group's partnership with IKEA apart in the region?
Tuhama Group brings the world’s most loved home furnishings brand closer to customers in the region with thoughtfully designed stores, inspiring showrooms, and easy access to innovative home solutions. We’ve embraced e-commerce and omnichannel services to make IKEA more accessible than ever, while staying true to its vision of creating a better everyday life for the many people.
How does Tuhama Group and IKEA support sustainability in the region?
IKEA leads the way in promoting sustainable living by offering eco-friendly products and inspiring customers to adopt greener lifestyles. From solar-powered lighting solutions to recyclable materials, IKEA’s sustainability initiatives—supported by Tuhama Group—help build a better future for our planet and communities across the region.
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