Blue Rewards
What is Blue?
Blue is our lifestyle platform that offers exclusive rewards & experiences to enrich our customers everyday life. It covers Tuhama Group brands and an ecosystem of valuable partners. With Blue, everyday choices become special moments with your favourite brands.
Blue has...
5M+
Subscribers
1200+
Brands
2300+
Exclusive offers
9
Countries of operation
Blue is...
Instant Cashback
Earn 1% cashback on every spend at Tuhama Group’s participating brands. Your rewards go straight to your Blue Wallet, valid for 12 months.
Exclusive Offers
Unlock unbeatable deals and savings across top brands with exclusive Blue Rewards offers.
2-for-1 Deals
Enjoy incredible 2-for-1 deals on dining, entertainment, and more.
Bonus Points
Earn extra Blue Points on every spend and redeem them for exciting rewards.
Gift Cards
Shop and share with ease using Blue Rewards gift cards, perfect for any occasion.
Digital Wallet
A secure, seamless way to store and use your Blue Points for instant rewards.
Credit Card
Maximise your benefits with the Blue Rewards credit card—earn points and enjoy exclusive perks.
Games
Unlock fun and rewards with Blues! Enjoy always-on, seasonal, and tailor-made games—play, earn, and win every time!
Introducing Blue AI - Your smart lifestyle advisor
Meet Blue AI, the region’s first AI-powered lifestyle advisor, designed to enhance your Blue Rewards experience. Get tailored recommendations, expert beauty guidance, fashion picks that match your style, seamless test drive bookings, and an effortless multi-brand checkout—all in one place. Powered by Tuhama Group, Blue AI makes every interaction smarter, smoother, and more personal. Discover a new way to shop, explore, and connect today!
